I really think you should play the game first

but you're right: we should do more to get the word out.
It's hard to do that with ads and similar though, the big publishers have so much money they'll drown anything we put out. So we try to promote via word of mouth as much as possible.
There's many simple things you could do, and each one helps. You could post about the game in forums where you're a member (it's no good if I come and troll them, it should be someone known), you can retweet @unityofcommand posts on twitter or make a video for youtube... You could also write a short review if you bought the game from one of our distributors (Matrix, GG, MacGameStore).
At this point for us, everything counts really
